The objectives of the video are: Displaying retailers using the WooCommerce Product Retailers Widget: Adding the widget to the sidebar or other widget areas. Automatically hiding the widget when a product does not use retailers. Using shortcodes to embed retailer links anywhere: [woocommerce_product_retailers] – Displays retailers for the current product. [woocommerce_product_retailers product_id=”123″] – Displays retailers for a specific product. Implementing shortcodes in custom product tabs, blog posts, and landing pages.