The objectives of the video are: Navigating to WooCommerce > Settings > Products > Display > Product Retailers. Configuring default button text settings: Product Button Text: Default text for the “Purchase from Retailer” button on product pages. Catalog Button Text: Default text for external product buttons in the catalog view. Creating and managing a Retailer List: Adding new retailers via WooCommerce > Retailers. Assigning default URLs for each retailer. Viewing and managing retailers from the Retailer List.